“VALUE-ADDED SERVICE” INJUSTICE IS ENDING
The Information and Communication Technologies Authority (ICTA) puts an end
to the "value-added services" by requiring the relevant approval to
subscribe to unwanted services as a result of clicking on any page or
closing the advertisement page while browsing the internet and reflecting
the high amounts billed for these services.
Recently, ICTA, which evaluates consumer complaints that they have been
subscribed to services they do not want as a result of clicking on any page
or closing the advertisement page while surfing the internet, and the bills
for these services are reflected in high amounts, have made important
arrangements in this area.
UNSOLICITED SUBSCRIPTION WILL BE END
Value Added Service regulation allows to provide transparency in all
processes, to be informed subscribers about service conditions and fees
clearly, and to prove subscribers’ willingness while subscribing value
added electronic communication services or purchasing unique content.
While closing the related advertising / promotion page, especially in
purchases taking place over the internet, BTK, which carefully examines the
complaints, has obligations to the operators to prevent such unsolicited
subscriptions. In the case of an unsolicited subscription, the rules have
been set up to ensure that complaints in this respect are resolved by the
subscribed operator and not directed to third parties.
RESPONSIBLE WILL BE OPERATOR AND PROVIDE 7/24 SOLUTION SERVICE
It has been clarified in the regulation that it is the responsibility of
the operator to prove that the necessary information such as fees and
service conditions are given before the service and subscriber’s
confirmation is taken. Subscriptions that are not performed in accordance
with the specified rules will be refunded for the relevant subscription.
According to the regulation, from the transactions making within the
channels, such as Web, Wap, SMS or voice response systems, will receive
approval from the subscriber through the procedures determined after
informing the fee and the scope of the service.
Another important issue brought by regulation by ICTA is that whenever
subscribers want, they can switch off their lines to mobile payment or
value added electronic communication services. Calling for the call center
or an official application for the transaction will be enough.
SUBSCRIPTION CANCELLATION WILL BE FREE
According to the regulation, cancellation requests for value-added service
subscriptions will be fulfilled at the latest until the next renewal date.
Informing to subscribers about the subscription for these services and
during the process of purchasing unique content, transactions of process
for approval and subscription information will be provided free of charge.